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7 Reasons Why We Need Goals to Be Successful

7 reasons why we need goals

Let me tell you a quick story…it’ll show you why we need goals to help us stay motivated and do the things we want to do in our lives.

I recently had a conversation with one of my former clients.

She had been out from coaching for a few months now, doing things on her own, but hadn’t made much progress in her business since finishing my program.

In fact, she’s not too happy with her personal life either. Her voice developed more than a touch of whine as she said: “I don’t know what to do.”

So I asked her about her goals. Her response was a rather slack-jawed look of surprise. “Goals?” Well at least she wasn’t whining anymore.

I asked her where she would like to see her business in a few years. I asked her where she’d like to see her life in a few years. She knew the answers to those questions and quickly became animated as she discussed her desire to grow her business. We talked about what she would need to do in order to accomplish her goal, and what she would have to change.

When we parted ways she felt a lot better about her business because she knew that she wasn’t trapped in it. She was taking a necessary step to prepare herself for a long-term goal. She had her eye on the prize and that focus energized her.

That’s the power of goals.

They motivate us, excite us, keep us focused, and give us something to strive towards.

7 Reasons Why We Need Goals in Our Life and Business

To give us direction in life.

While it can be fun to live without direction in the short-term, in the long-term human beings are wired to need a purpose and direction. Goals give a sense of direction and purpose to life.

To make sure we’re consciously choosing the direction of our lives — not others, not fate, but us.

It’s so easy to let others set our direction for us. We take a job because family or friends point us in that direction, and then we follow the dictates of our boss. We move in other directions because popular culture or the media tells us to do so. The simple truth is that if we do not set our own goals, then we’ll find it too easy to follow a path set by others. This can lead to stress and unhappiness. We have a greater chance of happiness and fulfillment following our own path and pursuing our own goals.

To motivate us.

While goals certainly give our lives direction, they also provide the motivation to get us through difficult times and choices. Perhaps going to college at night while working full-time may be stressful and difficult in the short-term, but in the long run, being able to pursue the professional goals we desire will make it worthwhile.

To make sure we’re constantly going after what we want from life.

Goals serve as the destination for what we really want out of life. For some people, goals are measured in money or material goods, while for others goals are measured in time or freedom. If we do not have goals outlined that suit our unique perspective on life, it’s easy to become sidetracked by life and others.

To save us time not chasing things we don’t want or need.

Goals can also help save time. When your “To Do” list becomes too long and your calendar too full, then you can simply compare your goals to the list. What items help you achieve your goal? What items are necessary to your goal? Scratch off the rest as unimportant.

To reduce the stress we feel when we aren’t working towards something specific.

Just as goals save time, they also reduce stress, because using your goals to focus your life and choices makes it easier to make those choices. Should you invest in that new program or marketing strategy? How does it match your goals?

To give us a sense of accomplishment.

Finally, goals give you a measurable sense of accomplishment. Every goal you achieve, in fact every step you make toward that goal, can give you a boost of energy and momentum to keep going. Each success powers you toward the next level of success.

Now go out and set your goals!

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