Branding & Website Design

The
Insider MD

The Vision

Mood board

Brand Personality:

Trustworthy, Valuable, Classy

The goal of The Insider MD's brand is to become the go-to place for insider medical access to all topics relevant to women's health and wellbeing at midlife. That led to a brand that's professional and clean and evokes an instant feeling of trust and value.

Brand Goals:

The IMD's website was built with ease of use and incredible value in mind. That's why the navigation is simple and the blog is the main attraction.

Website Goals:

Color Palette

brand

Nebula
#d3e2e0

Gin
#ecf2ef

Ecru White
#f3f7eb

Thunder
#231f20

Typography

brand

Collateral

brand

Page Design

website