Lupus Chick

The Vision

Mood board

Brand Personality:

Classic, Simple, Sophisticated

The goal of the Lupus Chick rebrand was to be more sophisticated and grown up. A timeless, classic look achieves that, as well as giving the brand a chance to evolve further in the future with minimal updates to the logo.

Brand Goals:

The Lupus Chick website was designed and built to put autoimmune patients at emotional ease while educating them at every opportunity. Lupus Chick will be 'the Goop of the autoimmune world.'

Website Goals: