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How To Ask For Testimonials from Your Clients

how to ask for testimonials from your clients

When I’m designing a site for a client, I’m always asked the same question when we get to the testimonials section: “How do I ask for testimonials?”

For some of us, asking people to praise us can be the most stressful thing in the world. It’s right up there with asking to get paid and telling people no. How are you supposed to ask for a testimonial without sounding like you’re stroking your own ego?

No one wants to be viewed as conceited, but the fact of the matter is, we’re business owners who rely on testimonials to help convince potential customers that we’re as good as we promise. So you just need to suck it up and get over it. Or decide to let it be uncomfortable, because it is.

Keep in mind that when a client is happy with your work, they’re usually thrilled to write a glowing testimonial. People still like to help people, especially when they got exactly what they were looking for out of your service. The only hurdle left is knowing what to write in the email so you get a testimonial that will actually impress visitors instead of sounding like so much fluff.

In order to get those helpful responses, you need to ask the right questions. Most clients don’t know what makes a good testimonial, so giving them points to talk about will relieve them.

How to Ask for Testimonials

Which Questions to Ask

1. What were you struggling with before you started working with me?

This question is designed to set the testimonial up like a story, with you being the hero. When people share what was wrong before working with you, future clients can relate to those struggles.

2. What insights or breakthroughs did you have while working with me?

This gives people an idea of what they can expect from the process.

3. What is the big tangible result you created or got out of working with me?

The answer to this question should be the wow factor. The thing that’s going to be most impressive to your future clients.

Now that you know WHAT to ask, let’s talk about HOW to ask it

Composing the email should be relatively simple now that you know what to ask, but I’m going to help you out with that, just in case. You can use the template below for email structure, but be sure to include personal details for each client. That’ll help make those clients feel valued and more open to giving you the glowing statement you’re looking for.

The Email Template

Hey [Client Name]!

I just wanted to reach out and thank you for giving me the chance to work with you on your [project details]. I can’t wait to see what you do with your business moving forward; I just know it’ll be amazing!

I’d love to get some feedback on your experience working with me; I’d be so grateful if you would answer the following questions, and send me anything else you’d like me to know as well.

  • What were you struggling with before you started working with me?
  • What insights or breakthroughs did you have while working with me?
  • What is the big tangible result you created or got out of working with me?

I really appreciate your thoughts on this!

Thanks so much, and be sure to let me know if you’d like to work together again in the future!

[Your Name]

P.S. Feel free to pass my information along to anyone you know looking for [service]. I’d love to help your friends out too!

Use Your Testimonials to Your Best Advantage

Having awesome testimonials to prove your credibility is the tip of the iceberg. It’s also important to know how to present them. To learn more about that, check out my post on where to put your testimonials.

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I'll never share or sell your information to anyone, for any reason. Not my style.