No one ever said you couldn’t be shown the way. That’s what Brand Bootcamp really is. It’s your roadmap. It’s your cheatsheet.
It’s the answers in the back of the book that I wish I’d had when starting my business. It’s the security in knowing things aren’t nearly as complicated as you’re making them out to be right now.
It’s the excitement of getting your business completely set up in just 3 months. Your message, your marketing, and your content.
Going through the motions of building your business is not an option. Not in today’s online world. You have to feel it. Your clients need to feel it.
That’s what we’re creating.
Are you ready?
want to work in.
My business began as strictly a branding + website design agency. My job was to help women create engaging brands that attracted the right kind of attention. And that's what I still do, with Brand Bootcamp.
This program is the starting point to creating a destination brand. It's the work you need to do before the design work happens to make sure you know exactly how your purpose, message, and content will work together to market your business.
These pieces are the hardest part of your brand to master.
That's why I created Brand Bootcamp. So you can get there faster.
You have to do the work to make it happen.
If you’re not able to commit to taking beautiful, imperfect action every week, this program probably isn’t for you. But if you are — if you’re down for challenging yourself to face your fears and do whatever it takes to make your brand the one people can’t stop thinking about — this is your chance.
What drives you to do what you do? It might be the money, or it might not. Knowing what your true purpose is — deep down in your soul — is what drives you to keep going. And it’s what resonates with your dream clients.
We’re mining deep to define your purpose, and then we’re going to use it to change the way you talk about your work and your offers. This is heart-centered business, girlfriend.
Creating an offer people actually understand is the best way to book clients. Instead of struggling to make a decision and feeling insecure about your pricing, we’ll get your offer on point from the start.
Never doubt your offer again after we set your timeframe, price, and ask the all important question of: ‘how can I over deliver to my clients?’
You need to have a clearly defined market, and you need to know how to talk to them. That’s how you get clients in the door. Niche + Message = Clients. If they don’t align, people aren’t going to understand what it is you have to offer them. They won’t learn to trust you.
Your niche will be so clear and feel so good you’ll wonder why the hell you didn’t think of it sooner. And once we’ve got it down, we’re delving into what drives that niche: what they’re really looking for, and how you can explain your value so they understand what working with you means.
People don’t buy when they have a confused mind. You need to be so clear in what it is you do and what you have to offer that your niche gets it right away. In the first sentence, kind of way. And then you need to add in your personality.
Messaging is the master at building know-like-trust, and we’re going to perfect yours. You’ll always know how to speak to your people, because you’ll know what message, what tone, and what reaction you’re looking to create.
Think of marketing like a cross-country run. You have to practice, stretch, and prepare yourself for it. You can’t just show up on race day and expect to win a medal. In order for your marketing to be effective, you have to have the basics in place. Your aim is a slow build with a lot of testing so you aren’t dumping money on advertising that won’t work.
We’re going to maximize your organic marketing reach by building up your online presence, choosing the best platform for your growth, and getting your message in front of the right eyes.
There’s a lot of different content to be created for your business, and it’s important to understand what’s going to work for your niche and what isn’t. It’s also mandatory that you figure out how to create that content consistently in order to look like the professional your clients want to work with.
Social media captions, emails, and content marketing (aka blogs, podcasts, videos, etc) are all pieces of the content game. We’ll outline what you’re writing, how, and when, in order to maximize your content reach.
Weekly 1-on-1 coaching calls, where we’ll go through anything and everything you’re struggling over or need support on.
Each of the 6 focus areas has their own set of video modules to help you learn and apply the things you need in your business.
Guides, worksheets, and checklists to help you successfully navigate the video content and prep for our weekly calls.
We’re going deep into your business and making sure you KNOW how your business is run, and that you're legally setup to charge people money. You can’t make future plans when you don’t understand where you’re at now, how you’re making money, or how to be a business owner.
I'm walking you through legal filing, contracts, and accepting payments. Plus all the tools you need to get started. You'll also master your business plan, bookkeeping, taxes, and expenses.
Building and scaling your business means nothing if you’re working 16 hours a day, 7 days a week. That’s just nonsense, and totally unrealistic. Plus, you'll burn yourself out if you don't leave space for taking care of yourself.
We’ll tackle your schedule and productivity to make sure you’re ready to take massive action in this program, and also take care of yourself along the way.
Your brand is not about you, it’s about your dream client. After your niche and messaging are nailed down, you’ll have everything you need to create a brand that resonates with your ideal clients.
Get all the advice, tips, tricks and recommendations I have for you as a former brand designer. Whether you want to DIY your brand design or hire a professional, I'll point you in the right direction.
Websites that work take some intention. Rather than slapping random content you think people want to hear onto a page you think looks good, you need a strategy for every page of your site. Balancing content, imagery, and conversion tactics is where a website goes from good to great.
I'm giving you a solid foundation to start from so you know exactly what to focus on with your website, and what your next steps are for getting it launched.
"I was struggling with developing an entirely new arm of my business, how to develop it, structure it and brand it. I needed a program that would guide me through a process of answering tough questions and important steps — that I knew nothing about! This program checked all of those boxes! I understood from the program that the early work of thinking through the business strategy would inform the entire brand, making it cohesive and easily communicated. With Cassandra’s help, I was able to create a business asset that would not exist otherwise. A complete and total #gamechanger!"
"I am a new entrepreneur and had no clear direction of how to brand, market, run my business, or how to take my experience and expertise to the public in a clear, understandable, successful way. With Cassandra’s guidance, I was able to define the direction, niche, and representation of my business. I feel that we perfectly developed not only the business concept, but the differentiation from others that will make me successful. I have confidence that her coaching is what will make me successful."
If you’re ready to take up the challenge and push your business into growth mode, grab your spot in Brand Bootcamp right now.